A venture started in the area of International Marketing of Chemicals out of Mumbai in 1991 today caters to more than 50 global markets. We are engaged in the field of Manufacturing and International Marketing of a variety of Chemical Intermediates, Bulk Drugs, APIs, Formulations, Specialty Chemicals, Dyestuffs, Pigments and Ferro Alloys. With over 25 years of International Sales and Marketing experience, we have sold a range of different products manufactured by the Indian SMEs to diverse international cultures (like Japan and Peru) in 50 countries.
At The Winning Edge, we evaluate preparedness of various companies for going International. Our activities like Team Building, Product Discovery, Service Excellence etc are all triggered with the globalization process and keeping International Markets in perspective. We also discuss International Market Entry Strategies, International Business Architecture and International Market Selection. Special focus is put on efforts to generate unique selling propositions, art of acquiring and retaining international customers and sustained global wealth creation.
I am also involved in conducting tailor-made workshops to cater to the needs of students, employees, promoters, entrepreneurs of education institutions, family business, new startups, SMEs and MSMEs as well as corporates
I served as a trade advisor with the government of Canada between, Aug 1986 to Nov 1988. I was involved in selling India as a place to do business for Canadian companies. The role was to help and assist Canadian enterprises for succeeding in selling their products, services and technologies to India. A major part of the role involved was selecting the right Canadian companies and supporting them for doing business in India.
At the world trade center, I have been involved in educating, grooming and developing students, SMEs and entrepreneurs to achieve global expansion through methods that I have mastered over my life. Imparting education with an eye on creating global wealth is something close to my heart and try to inculcate the same value in my students.
I have been an Educator and Speaker at various Forums in India and abroad. I have also been evaluating and mentoring entrepreneurs over the last 15 years. Working with SMEs, Educating and empowering them in International Marketing, Sales and Distribution of their products, Grooming, Mentoring and Coaching the GenNext for Global Business Expansion is my passion.
Coaching and inspiring leaders at all organizational levels is Arun Sehgal’s passion, and he does so with a style that is part strategist, part tactical and all energy.